Client Cases
Versuni (Philips Domestic Appliances)
Philips is one of the leading Domestic Appliances brands in the world. Versuni is the company name it has been It has a leading role in the coffee market with brands like Philips, L'Or Saeco and Senseo, as well as in the Kitchen, Garment Care and Floorcare market. In between 2022 and 2025 I’ve completed several roles at Versuni, both in the Benelux team and in the UK and Ireland team. I’ve had category responsibility over a multitude of categories, from Airfryer, to Floor care, Garment Care and Coffee.
Category Marketing Manager Portioned Coffee UK (2024/2025)
I worked for the UK Versuni organization for a full year covering a maternity leave. I set up marketing campaigns for the Philips and l’OR brands in retailers like Argos, John Lewis, Amazon and Currys. Next to being category manager, I double-hatted a Trade Marketing role for 9 months. As a Category Manager you are responsible for pricing, absolute margin and promotions for an entire category. Also, in this role I was the primary point of contact for partnerships with JDE Peet’s and Alessi. For both roles, I was responsible for directing all the BTL and ATL marketing campaigns in the UK and the Irish market, setting up in-store activations working together with a set of external agencies and ensuring the right stock levels were maintained.
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Online Trade Shopper Marketeer Benelux (2022/2023)
In this project, I worked for the Northern European team (UK and NL) of Philips DA, as a Trade Shopper Marketeer. I was responsible for developing online marketing campaigns with retailers such as Amazon, MediaMarktSaturn, Coolblue and Bol. Working across all Domestic Appliance categories (Floorcare, Coffee, Airfryers, Garment Care), I optimized online campaigns using tools like Criteo, Citrus and Amazon Ads and set up email, social and ATL campaigns for the Benelux, Nordics and UK Market.
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Also I worked on the introduction and launch of the Philips Baristina coffee maker in the Dutch and Belgian market.
Versuni about working with Bart
'I truly enjoyed working with Bart. Over the past years, Bart successfully completed several interim assignments at Versuni, including roles as Online Trade Marketeer (BNLX & UK) and Marketing Manager (UK). Bart is highly proactive and isn’t afraid to challenge both internal teams and customers. Despite being an interim professional, he runs the business as if he were a permanent member of the organization. Bart is open, collaborative, and works seamlessly with stakeholders across the company. In both his online and marketing manager roles, he has contributed significantly to business growth.
I would absolutely recommend Bart to any organization. When you bring Bart on board for an assignment, you can trust that it will be executed flawlessly. If Bart were ever open to a permanent position, I would hire him immediately.'​
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Fleur Mennings - Commercial Excellence & E-commerce Director - Northern Europe
